IMS3810

Information enterprise management and marketing

(IT)

D Schauder

8 points + 4 hours per week + First semester + Caulfield

Synopsis: Aims to equip students to participate effectively in the development and management of information enterprises - as employees, team members, contractors, or self-employed professionals. Contexts studied range from for-profit corporations to voluntary information networks. Using current case studies, examines organisational characteristics of information communities i.e. groups which produce and use information. Focuses on how information practitioners add value through the creation and marketing of information products and services.

Assessment: Examination: 45% + Project work/Group discussions: 55%