ETF9660

Statistics for marketers

(BUS)

Mr Alan McLean

6 points + 3 hours per week + Summer semester + Caulfield

Synopsis: Topics include descriptive statistics, empirical and other probability distributions, probability models, normal distribution, sampling distributions, goodness-of-fit tests, simple and multiple regression, distribution free tests, introduction to analysis of variance, introduction to forecasting.

Assessment: Tutorial exercises: 40% + Examination (3 hours): 60%