ETF2211

Statistical methods for retailers

(BUS)

Mr Alan McLean

6 points + Distance + First semester + Caulfield + Prerequisite: ETX1640

Synopsis: Role of market research in retailing; external information sourcing; research design; sampling; research and administration; data analysis and interpretation; sales and market forecasting; presentation of research data and questionnaire design.

Assessment: Project (6000 words): 60% + Report (4000 words): 40%