BTF2181

Marketing law

(BUS)

Mr Brendan Sweeney

6 points + 3 hours per week + Second semester + Caulfield + Distance + Prerequisite: BTX1010

Synopsis: Illegal competitive practices including unfairly disadvantaging consumers and business rivals, unauthorised use of another0s patents, trade marks or copyright, and harming the competitive process itself (for example price and market rigging agreements, restraints of trade, monopoly abuses, price discrimination and mergers). Much of the subject will be concerned with the provisions of the Trade Practices Act. The subject places the laws controlling unfair competitive practices within the wider economic sphere.

Assessment: Essay: 25% + Mid-semester test: 25% + Examination (2 hours): 50%