B W Field
2 points · 11 lecture hours and 11 seminar hours · First semester · Clayton · Corerequisite: MEC3404
Objectives Students are expected to understand of the process of innovation including the role of R and D, invention, development, production and marketing, the influences of time and finance, the role of individuals in the innovation process: personality types, motivation and negotiation, and organisational structures. Students are to differentiate between the various forms of intellectual property protection, to write a conference-type paper to a specified format, to present a seminar and to write a research paper.
Synopsis Industrial innovation; technological evolution; manufacturing in Australia; technology transfer; innovation life cycle of an enterprise; renewal options; the innovation process; factors in the process: R and D, people, finance, government. Company structures and personnel profiles for fostering innovation and invention, industrial design and marketing.
Assessment Written (12 pages): 66% · Seminar: 34%
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