BEG9676

Research project in electronic commerce

This subject will be concerned with the development of a number of research skills, beginning with a analysis of the applications of quantitative methods to business research. The use of qualitative research and the analysis of qualitative data forms the second part of the study. The subject will then deal with research aims and determination of methodologies and the use of various research techniques such as interviewing, questionnaires, scaling etc. The final section of the course will deal with data analysis, synthesis and report writing. The focus of this subject will be in teaching students the competencies necessary to undertake research to assist in the implementation and evaluation of electronic commerce in business.

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