1999 Business and Economics Handbook - Graduate Certificate in Marketing

Graduate Certificate in Marketing - GradCertMktg

General
Course objectives
Admission requirements
Fees
Duration
Mode of offering
Credit for work done previously
Course structure

General

Course code: 1769
Course director: Dr Yunis Ali
The Graduate Certificate in Marketing is designed specifically for persons with a tertiary degree in an area other than marketing, but with significant experience in business or non-business fields, and who wish to obtain or upgrade marketing knowledge and skills at the graduate level. This course focuses on providing knowledge and skills of basic marketing functions, building strengths in understanding and studying buyers, and gaining skills in marketing internationally. This course may be used to articulate into the Graduate Diploma in Marketing and other graduate level courses in marketing.

Course objectives

On completion of this course, students should:

have an understanding of the theoretical principles upon which the practice of marketing is based and be able to apply these principles in analysing a range of marketing and strategic marketing and management problems;
be familiar with the applied and analytical tools used by marketers and apply these to the formulation of alternative marketing actions through critical analysis;
develop an understanding of specialist areas of marketing, appropriate to the student's needs, and how marketing decisions will impact on those areas as well as being able to identify marketing decisions most appropriate for a particular situation; and
demonstrate an understanding of current marketing issues and the ongoing evolution of marketing in the business environment.

Admission requirements

Applicants require a pass degree or an equivalent qualification from a recognised tertiary institution plus a minimum of three years relevant employment experience.
Applicants without a first degree who have a minimum of six years appropriate employment experience should refer to the section on executive certificates.

Fees

This is a fee-paying course. Candidates should consult the School of Business and Electronic Commerce as to the 1999 course fee. Course fees are set and reviewed annually and are therefore subject to change.

Duration

The Graduate Certificate in Marketing is normally completed in two semesters of part-time study.

Mode of offering

This course is offered by distance education from the School of Business and Electronic Commerce.

Credit for work done previously

Candidates may be eligible for a maximum of two credit exemptions for subjects considered to be equivalent to particular subjects in the course of study. Please refer to the course director for further details.

Course structure

The course consists of the following four core subjects:

MKG9401 Marketing theory and practice
MKG9402 Buyer behaviour
MKG9420 Marketing research and forecasting
MKG9444 Marketing in foreign environments

The course is designed to introduce participants to marketing and marketing management principles and concepts. The course then builds on those two subjects with a range of advanced tools for decision-making as well as providing an international orientation of marketing.