MKF9541

Field project

Lecturer to be advised

6 points · No formal classes · First semester · Caulfield · Prerequisite: MKF9521

Objectives On completion of this subject students should be able to demonstrate the ability to conduct a detailed analysis of a relevant issue in international marketing.

Synopsis Company analysis and country market analysis culminating in the preparation of a detailed marketing plan or other approved project for an existing company and products. The project will utilise all of the skills established in previous subjects and through action-learning, relate these skills to actual marketing situations. The project will take the form of a proposal or a submission to management.

Assessment Assignment (9000 words) 90% · Study proposal: 10%

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