MKF9441

Marketing in foreign environments

Mr David Watson

6 points · Semester and/or block mode · Caulfield · Prerequisite: MKX9160

Objectives On completion of this subject students will be able to identify and evaluate and operationalise international marketing opportunities.

Synopsis Topics include the distinctions in overseas marketing; environmental influences; marketing intelligence; marketing mix implications; export procedure. Case work will be used where appropriate.

Assessment Seminar paper (2000 words): 20% · Major project (3500 words): 35% · Participation 10% · Examination (2 hours): 35%

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