MKF3360

Retail technology

Ms Val Clulow

6 points · Offered by distance education only · Second semester

Objectives On completion of this subject students should be able to indicate how developments in technology impact on retail strategic planning; analyse developments in a range of functional applications of technology in retailing; discuss the application of technology as a competitive tool; explain the implications of increasing applications of technology for workplace practices in retailing; discuss some of the ethical issues associated with the adoption of technology as a retail marketing tool.

Synopsis Function of electronic data processing in modern retail organisations. Specific emphasis is placed on information technology as a strategic management tool. Use of data bases, electronic data input, quick response and management information systems and reporting. Technological developments and the future of competitive retailing.

Assessment Assignment: 35% · Assignment: 30% · Assignment: 35%

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