ETF2211

Statistical methods for retailers

Mr Alan McLean

6 points · Distance · First semester · Caulfield · Prerequisite: ETX1640

Objectives On completion of this subject students should be able to appraise selected data using quantitative evidence and reasoning; explain the rationale behind the market research process; conduct a survey to investigate an aspect of a retail business and analyse and report the results.

Synopsis Role of market research in retailing; external information sourcing; research design; sampling; research and administration; data analysis and interpretation; sales and market forecasting; presentation of research data and questionnaire design.

Assessment Project (6000 words): 60% · Report (4000 words): 40%

Prescribed texts

Malhotra N K, Hall J, Shaw M and Crisp M Marketing research: An applied orientation Prentice-Hall, 1996

Back to the 1999 Business and Economics Handbook