BTC3300

Marketing law

Mr Abe Herzberg, Ms Janine Pascoe

6 points · Two 1-hour lectures and one 1-hour tutorial per week · First semester · Clayton · Prerequisite BTC2110 Business law or approved equivalent

Objectives On completion of this subject, students should understand the legal framework and regulatory bodies applicable to marketing law; understand, analyse, evaluate and apply principles of intellectual property - copyright, designs, patents and trade marks - in the marketing of goods and services; demonstrate a sound knowledge of how the Trade Practices Act impacts upon product liability, advertising, promotion and competition; have developed a critical interest in marketing law reform issues; demonstrate problem solving skills in a marketing law context and an ability to research and critically evaluate developments in marketing law.

Synopsis This subject involves a study of the legal framework which operates in relation to marketing decisions and practice. It examines the impact of common law, legislation and self-regulating codes of practice in the market place. Particular topics covered include intellectual property rights, product development and promotion, product safety and quality, the regulation of unfair and anti-competitive conduct and electronic marketing and the law.

Assessment Research assignment (3,000 words): 30% · Final examination (open book, 3.5 hours - includes 0.5 hours for reading and note taking): 70%

Prescribed texts

Clarke B and Sweeney B Marketing and the law Butterworths, latest edn
Department of Business Law and Taxation Marketing law materials latest edn

Back to the 1999 Business and Economics Handbook