AMA5100

Arts administration

Offered subject to approval

Annette Van den Bosch

8 and 12 points -2 hours per week -First semester -Caulfield

Objectives Upon successful completion of this subject students should be able to understand the structure of arts organisations and the role of the government sector in culture in Australia; have developed a critical evaluation of the interaction of public and private sector support for the arts in the 1990s; identify major management issues in different types of arts organisations; provide leadership within cultural organisations in relation to boards of management, artists, staff, volunteers and audiences; develop strategic planning to attract funding and sponsorship.

Synopsis Arts administration focuses on the sociology and history of institutions in the arts and their relationships to the development of markets and audiences in Australia and internationally in the postwar period. The differences between not-for-profit and commercial arts organisations will be identified. Program planning, audience research and volunteer management are emphasised as key arts management skills. Alternative models of housing the arts, and venue and project management will be analysed from case studies. Key aspects of arts administration and funding for large organisations will be examined in relation to specific institutions. Topics of particular critical and research interest such as career and incomes in the arts, the interaction between federal, state and local agencies, relationships between Australian and international artworlds and markets, fundraising and sponsorship will be discussed in relation to current reports and issues in the arts. Sources of information, reports and research in arts administration will be used in teaching and in student seminars and essays.

Assessment (8 points) Case study (1500 words): 25% Major research assignment (3000 words): 45% Seminar presentation and written paper: (1500 words): 30%
Assessment (12 points) Case study (2000 words): 20% Major research assignment (3000 words): 40% Seminar presentation and written paper (2000 words): 20% Project plan: (2000 words): 20%

Recommended texts

As for AMA4100.

Back to the 1999 Arts Handbook