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Tue Oct 27 14:45:13 EST 1998
Auth: C Whip, University Webmaster's Office
Copyright © Monash University 1998 - All Rights Reserved - Caution
Course
code: 2123
Campus and modes of offering: Caulfield campus. Internal mode.
The
Bachelor of Design (Visual Communication) is a three-year full-time degree
program of education in the discipline of visual communication. It is intended
for students who may seek employment in graphic design, publishing,
advertising, packaging, digital/electronic media, illustration, information
design, television, animation, interactive media and corporate identity.
Visual communications are fundamental to the information age and are central to
corporate communication, publishing, entertainment industries, the electronic
media and public information systems. It involves imagination, cultural
understanding, intuition and design skills.
Visual communications is concerned with communicating ideas, concepts and
experiences in a range of print and electronic media. Designers work closely
with related areas such as marketing, TV, publications and advertising.
The visual communication degree consists of core subjects and a broad range of
electives. The sequence of elective subjects allow students to pursue specific
areas of interest. The course is further supported by subjects in the theory,
history and contemporary discourse in art and design, as well as by
introductory subjects in digital imaging, drawing and visual structures.
The course consists of core subjects covering graphic design, digital and
photomedia, typography, popular culture and the psychology of effective
communication.
It is supported by studies in contemporary discourse and cultural studies
relevant to art and design. Electives provides further background in
advertising, marketing, interactive media, photomedia, digital font design,
computer print, on-line publishing, digital audio/video, 3D design and animation.
To
educate graduates who have:
1 knowledge and understanding of visual communication design and
the capability to practice as a designer in that field;
2 skills in design strategy, concept forming, problem solving,
design development and communication;
3 understanding of the socio-economic and cultural contexts of
visual communication design and the ethical responsibilities of the
designer;
4 ability to exercise imagination and innovation in the development
of visual ideas;
5 knowledge and understanding of the aesthetic aspects of design
and visual communication design and a capability at aesthetic resolutions;
6 knowledge, understanding and skills in project and business
management relevant to the practice of visual communication;
7 the capability to critically assess and contribute to
contemporary discourse on design.
For the Bachelor of Visual Communication (Honours) degree, the same objectives
as the Bachelor of Design (Visual Communication) with the addition of:
8 understanding of research concepts, strategies and methods, and
the skills to apply them in the field of visual communication;
9 further developed their expertise and who are capable of
achieving advanced standing in their profession.
This three-year degree contains mandatory subjects together with a broad range of electives. The degree structure is formed out of a sequence of subjects which are closely linked - the core program of 'Graphic design studio' is supported by studio specialisations and theory subjects as well as ancillary subjects directed towards contemporary professional methods and skills. The course is structured to give students the following areas of study:
This is the main study of the course. There are studios at each year stage. Subjects commence at a basic level of understanding and progress to the achievement of a high level of competence in undertaking visual communication projects. The knowledge and capabilities acquired in the other subjects of the course are progressively incorporated into the work of the studio subjects and integrated into the design solutions.
Specialist areas of study are specifically related to visual communication and include the study of photomedia and methods of production.
Students study a minimum of one subject on the theory, context and cultural aspects of art and design at each level of the course.
All students take three professional practice subjects, one in each year of the course, for a total of nine credit points. A number of other professional practice subjects will become available as elective subjects including 'Accounting', 'Intellectual property', and 'Administration and marketing in art and design'.
Students take one compulsory six credit-point drawing subject in the first year. These studies are concerned with perceptual and communication skills in the context of visual concepts and structures. It is anticipated that some students will take further studies in the drawing studio.
Two sequences of subjects are compulsory for first and second-year levels of the course - 'Digital imaging' and 'Computers for print'. In addition, a large range of electives are available including 'Imaging for multimedia', 'Design/scripting for multimedia', 'On-line publishing', '3D design and animation'. Students who have not taken an introduction to basic computing, or its equivalent elsewhere, will need to take as a prerequisite, a three credit-point subject Introduction to computing, as an elective study.
A range of electives from across the disciplines is available to suit individual study programs. Thirty credit points are available for elective studies, which are selected in consultation with the course coordinator. Subjects will generally be taken from those available within the Faculty of Art and Design. However, subjects elsewhere in the university are also available. As well as the drawing and digital imaging electives, it is likely that many students may also wish to take photomedia and/or other studio studies. A typical elective program might include:
Total: thirty credit points.
This one-year course provides intensive study in the student's selected area of specialisation. This is supported by theory and elective studies.
Studio practice at honours level is research-oriented and is an intensive program of design activity oriented to the student's chosen area of specialisation. Students are expected to produce a proposed study program at the beginning of the academic year. Both the intentions of students and the results of their work are debated in group discussions and critical sessions.
Aspects of design management and project management will be related to the student's chosen area of specialisation.
The honours program incorporates a research methods component in which students will be instructed in advanced research skills. Students will be required to submit a research paper on a topic of their choice after consultation with the lecturer in charge. A research seminar will be a forum for debating issues of contemporary artistic theory.
All students take three professional practice subjects, one in each year of the course, for a total of nine credit points. A number of other professional practice subjects will become available as elective subjects including 'Accounting', 'Intellectual property', and 'Administration and marketing in art and design'.
A range of electives from across the disciplines is available to suit individual study programs. Thirty credit points are available for elective studies, which are selected in consultation with the course coordinator. Subjects will generally be taken from those available within the Faculty of Art and Design. However, subjects elsewhere in the university are also available. As well as the drawing and digital imaging electives, it is likely that many students may also wish to take photomedia and/or other studio studies. A typical elective program might include:
Total: thirty credit points.
Three years of full-time study. The expected number of hours per week for a full-time student is forty-eight (contact and non-contact) with appropriate adjustment for any part-time study. An eighty per cent attendance record for studios, lectures, seminars etc. is required before a student may present for assessment in any subject. Exceptions will be subject to the approval of the course coordinator.
One year of full-time study or two years part-time. Workload as for the pass degree.
Entry by portfolio, Interview and ENTER. This course is offered through the VTAC system.
Completion of the Bachelor of Design (Visual Communication) pass degree at an average level of credit or higher. Depending upon the number of places available, students may also be required to submit a portfolio of studio work for selection into the course.
Credit will be granted for equivalent studies completed elsewhere at approved institutions. Advanced standing in the course for students who have completed part of similar courses at Australian or international universities will be considered up to a maximum of two years and in accordance with other regulations of Monash University. Each application for credit or advanced standing will be considered on its own merits.
No credit or advanced standing will be provided in this course.
Students who are Australian residents will enter the course under the Higher Education Continuation Scheme Band One. Foreign students may be permitted entry on payment of fees as determined by the vice-chancellor (currently $12,500 pa)
wwwdev@monash.edu.au
Tue Oct 27 14:45:13 EST 1998