Bachelor of Industrial Design - BID


General information

Course code: 2122
Campus and modes of offering: Caulfield campus. Internal mode.

Introduction to the course

The Bachelor of Industrial Design is a four-year full-time degree program of education in the discipline and professional practice of product design. It is intended for students who wish to seek professional or executive employment in the field of product design and related areas of design or industry and commerce.
Industrial design is concerned with the research and design of consumer and industrial products used by people. These range from telephones to motor vehicles and from medical equipment to domestic appliances. The industrial designer works as a part of a team involving engineering, production and marketing.
Almost all aspects of work, recreation and domestic life are conditioned and aided by manufactured products; industrial design provides the understanding and integrative capabilities which link the many disciplines manifested in them. Research focused on these complex interactions is fundamental to the development of innovative new products which enhance the quality of life and empower individuals. These issues are also intimately connected with product and corporate identity and its projection through the communication media. Industrial design relates products to the context of their cultural and environmental usage.
The industrial design studio subjects are supported by specialist subjects in ergonomics, engineering for industrial design, production, design marketing, computer-aided design, professional practice and project research and planning. The course is further supported by subjects in the theory, history and contemporary discourse in art and design, and contemporary understanding of engineering production and marketing, as well as by introductory subjects in digital imaging, drawing and visual structures.

Objectives

To educate graduates who have:
1 a knowledge and understanding of the disciplines of design and industrial design;
2 the skills in design strategy, concept forming, problem solving, development, detailing, and communication;
3 understanding of the socio-economic and cultural contexts of industrial design and the ethical responsibilities of the professional designer;
4 the capability to practice as a professional designer in the field of industrial design;
5 understanding of research concepts, strategies and methods and the skills to apply them in the field of industrial design;
6 knowledge, understanding and skills in resolving and communicating technical and manufacturing aspects of industrial design projects to a professional standard;
7 knowledge and understanding of the aesthetic aspects of design and a high capability at aesthetic resolutions;
8 knowledge, understanding and skills in project and business management relevant to the practice of industrial design;
9 the capability to critically assess and contribute to contemporary discourse and speculative theory and design;
10 further developed their expertise and who are capable of achieving advanced standing in their profession.

Structure of the course

This four-year professional degree course is awarded either with or without honours depending upon the grades achieved during the course. The major product design subjects are supported by a cluster of relevant subject modules that include design communication, ergonomics, technical design principles, materials and manufacturing technology, digital imaging. Core interdisciplinary subjects include digital imaging, effective communication, design ethics and administration, and theory. A range of elective subjects are available to allow students to extend their education into other art and design disciplines. The course is structured to give students the following areas of study:

Design studio (sixty-six credit points)

This is the main study of the course. There are studios at each year stage. Subjects commence at a basic level of understanding and progress to the achievement of a high level of competence in undertaking industrial design projects. The knowledge and capabilities acquired in the other subjects of the course are progressively incorporated into the work of the studio subjects and integrated into the design solutions.

Studio specialisation (twenty-one credit points)

Specialist area of study specifically related to the student's main discipline and will include the study of technical planning, product model-making, ergonomics, engineering drawing and product drawing.

Theory of art and design (thirty credit points)

Students undertake a minimum of thirty credit points on the study of the theory, context and cultural aspects of art and design.

Professional practice (eighteen credit points)

All students take a professional practice subject in the first year, third year and fourth year of the course. A number of other professional practice subjects are available as elective subjects including 'Accounting', 'Intellectual property', and 'Administration and marketing in art and design'.

Drawing and visual structures (six credit points)

Students take a compulsory drawing subject in the first year. This study is concerned with perceptual and communication skills in the context of visual concepts and structures.

Digital imaging (fifteen credit points)

All students are required to take digital imaging, CAD and ALIAS subjects for a total of fifteen credit points. In addition a range of electives are available to extend knowledge and skills in this area. Students who have not taken an introduction to basic computing, or its equivalent elsewhere, will need to take as a prerequisite, a three credit-point subject 'Introduction to computing', as an elective study.

Technology (twenty-four credit points)

General area of study for the acquisition of additional skills in maths, mechanics, electronics, materials and manufacturing related to industrial design to aid the student's main industrial design studio practice.

Electives (twelve credit points)

Twelve credit points are available for elective studies, which are selected in consultation with the course coordinator. Subjects will generally be taken from those available within the Faculty of Art and Design. However, subjects elsewhere in the university are also available. A typical elective program might include:

Total: twelve credit points.

Length of course/workload required

Four years of full-time study. The expected number of hours per week for a full-time student is forty-eight (contact and non-contact) with appropriate adjustment for part-time study. The workload pattern for six credit-point studio-based subjects is typically six hours of supervised studio (lectures, group tutorials and one-to-one tutoring), plus additional out of studio work of six hours. The workload for six credit-point theory and history subjects is typically attendance at one two-hour lecture plus one one-hour tutorial per week, plus an additional nine hours of study time out of class. For three credit-point theory subjects this workload is effectively halved. An eighty per cent attendance record for studios, lectures, seminars etc. is required before a student may present for assessment in any subject. Exceptions will be subject to the approval of the course coordinator.

Admission requirements

This course is offered through the VTAC system. Entry by portfolio and interview and ENTER. Students must have completed English units three and four with an average grade of at least C and Mathematical Methods (alternatively Change and Approximation or Extension) or an equivalent course of approved study. Applications will also be considered as the basis of other qualifications assessed as equivalent to the VCE.

Credit provision

Credit will be granted for equivalent studies completed elsewhere at approved institutions. Advanced standing in the course for students who have completed part of similar courses at Australian or international universities will be considered up to a maximum of two years and in accordance with other regulations of Monash University. Each application for credit or advanced standing will be considered on its own merits.

Fee structure

Students who are Australian residents enter under HECS band two. International students may be admitted under the fee described by the vice-chancellor from time to time (currently $12,500 per annum).