VCM1102

Basic design

6 points - Two studio, two lecture and eight independent study hours per week - Second semester - Berwick - Prerequisites: VCM1101 - Corequisites: none - Prohibitions: none.

Objectives On successful completion of this subject, students will be able to recognise, analyse and use the elements of design: form/shape/ volume, tone, line, texture, pattern, and colour; recognise, analyse and use the physical principles of design and their structuring: spatial manipulation or organization, structures in nature and built forms, and modular systems; recognise some of the theoretical and psychological issues of selected colour theories; recognise, analyse and use typography; and understand and apply the nomenclature of graphic design.

Synopsis Students are introduced to the basic elements and principles of two and three dimensional design, and the development of the analytical and communication skills necessary for understanding and application. Commencing with basic introductions and exercises, this unit develops through a sequential program of theoretical lectures and practice, to culminate in the complex integration of the elements and principles of design. Development of the creative processes, theories of perception, problem-solving in design and the exploration and manipulation of elements are investigated. Set projects encourage experimentation with various materials, techniques and methods of interpretation. Studio provides practical opportunities for students to examine and develop skills in concept development, visual literacy and visual communication.

Assessment Four projects: 25% each

Recommended texts

Itten J The art of colour Van Nostrand, 1993
Larkin J Manipulating space Nelson, 1988
Meggs P A History of graphic design Van Nostrand, 1992
Proctor M The Principles of pattern Van Nostrand, 1969
Spencer H Pioneers of modern typography Lund Humphries, 1969
Thompson and others The Dictionary of visual language Bergstrom and Boyle, 1980
Wallschlaeger C and Busic-Synder C Basic visual concepts and principles W C Brown, 1992
Wong W Principles of 2D design Van Nostrand, 1972

Back to the 1999 Art and Design Handbook