Health promotion
Dr J Garrard
2 hours per week over 14 weeks
* Second semester
Synopsis This subject aims to develop knowledge and comprehension of health promotion theoretical frameworks and give students experience in developing and using health promotion programs in a wide range of public health settings. At the completion of this subject students should be able to demonstrate enhanced skills in planning health promotion programs; demonstrate increased competencies in the implementation of health promotion activities; and explain underlying issues and assumptions in health promotion theories and practices. The development of health promotion internationally and in Australia is covered in this subject in areas such as current principles, theories and models of health promotion; planning: framework and methods; implementation strategies including education and information advocacy, social marketing, legislation/regulation, mediation, community development; settings for health promotion including community, neighbourhoods, schools, general practice, hospitals, workplace and home; managing and maintaining health promotion programs; monitoring and evaluating health promotion processes and outcomes; and current issues in health promotion, eg efficacy of intersectoral health promotion, economic and social benefit, public vs private actions, behaviourist vs structuralist approach. Teaching will comprise a short lecture in each session with the majority of the time devoted to case studies and small group exercises.
Assessment Rationale, design and presentation of a health promotion
program (3000 words): 50%
* Analysis of a current health promotion program
(500 words): 25%
* Consideration, analysis and synthesis of current issues
in health promotion (1500 words): 25%
Prescribed texts
Health Targets and Implementation Committee Health for all Australians AGPS, 1988
National Centre for Epidemiology and Health The role of primary health care in health promotion in Australia Canberra, 1991
National Health Strategy Pathways to better health National Health Strategy, 1993
National Health Goals and Targets Committee Health goals and targets Commonwealth of Australia, 1993
National Health Goals and Targets Section Better health outcomes for Australians Commonwealth of Australia, 1994
School of Nutrition and Public Health Health promotion and the implementation of the national health goals and targets Deakin University, 1993
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