Executive Certificate in Marketing

Caulfield campus
Gippsland campus

The Executive Certificate in Marketing provides an avenue for prospective degree holding mature students, with significant experience, to obtain or upgrade marketing knowledge and skills at the graduate level. This course provides an integrated, graduate level introductory course in marketing and is offered on-campus by the Syme Department of Marketing and by distance education by the School of Business and Electronic Commerce.

Course objectives

On completion, successful candidates should:

have an understanding of the theoretical principles upon which the practice of marketing is based and be able to apply these principles in analysing a range of marketing, strategic marketing and management problems.
be familiar with the applied and analytical tools used by marketers and apply these to the formulation of alternative marketing actions through critical analysis.
develop an understanding of specialist areas of marketing, appropriate to the student's needs, and how marketing decisions will impact on those areas as well as being able to identify marketing decisions most appropriate for a particular situation.
demonstrate an understanding of current marketing issues and the ongoing evolution of marketing in the business environment

Entrance requirements

As previously stated.

Credit for work done elsewhere

As previously stated.

Venue

This course is offered by distance education at the Gippsland campus and on-campus at the Caulfield campus.

Duration

One semester of full-time study or two semesters of part-time study at the Caulfield campus. Two semesters of part-time study at the Gippsland campus.

Course structure

Caulfield campus

MKT9160 Marketing theory and practice
MKT9110 Theory and process of buyer behaviour[>]

Plus two subjects from:

MKT9120 Marketing research and forecasting
ACC9800 Marketing financial control
MKT9361 Marketing decision systems
MKT9261 Marketing communication strategies
MKT9271 Product management and planning
MKT9251 Case studies in strategy

Or one (1) subject from the above list and one (1) from the elective list below:

FIN9150 Competition and consumer law
MKT9271 Product management and planning
MKT5281 Sales management
MKT9810 Management of retail enterprises
MKT5630 Services marketing
MKT4331 Advanced marketing research analysis
MKT9441 Marketing in foreign environments
MKT5381 Business marketing
MKT9660 Relationship marketing and service quality management
MGM9601 Managing people and organisations
MKT9830 International retailing
MKT9820 Issues in retail technology

Or another subject from any of Monash University's graduate courses.

Gippsland campus

GBU8066 Marketing theory and practice
GBU8067 Buyer behaviour
GBU8068 Marketing research and forecasting
GBU8069 Marketing in a foreign environment

Progression to further studies

As previously stated.

[> ] Subject to university approval.

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