Marketing specialisation

Objectives for a minor in marketing
Subjects taught by the department

Objectives for a minor in marketing

The study of marketing provides students with an understanding of the role of marketing in contemporary organisations within a domestic and international context. Analytical and conceptual skills are emphasised providing students with a structured approach to marketing problem solving and decision making.

Subjects taught by the department

Three marketing subjects are taught on the Clayton campus:

MGC2200 (MKC2200) Marketing management 1
MGC2210 (MKC2210) Marketing management 2
MGC3220 (MKC3220) International marketing

MGC2200 (Principles of marketing) is a foundation subject emphasising the theory and conceptual aspects of marketing. It is a prerequisite subject for MGC2210 (Marketing management) which emphasises the management of the marketing process, particularly the development of effective marketing plans and strategies. MGC2200 is also a prerequisite for MGC3220 (International marketing) which provides students with a framework for understanding the role of marketing in the international/global marketplace.

It is highly recommended that students wishing to further their studies in marketing should take MGC3230 (Services management and marketing) and ECM2420 (Survey methods and managerial statistics).

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