Bachelor of Business (Management)/Bachelor of Business (Marketing) BBus(Mgt)/BBus(Mktg)

Important information
The course
Objectives
Venue
Credit for work done elsewhere
Entry requirements
Course structure

Important information

Course code: 1323

Course director: Mr Tim Lyons

This combined course is designed for full-time students seeking a career in management or in the marketing industry. In addition to providing a core of marketing and management subjects, the course provides specialist study in key areas.

Objectives

The objective of this double degree is to provide an integrated course of undergraduate studies in Marketing and Management. On completion, its graduates should have:

a broad understanding and appreciation of management issues with emphasis on the role of marketing within an organisation;
developed effective interpersonal and communication skills with continuous independent critical thinking;
an understanding of the external environment within which business operates and, in particular, emphasis on Australia's international context;
developed practical analytical and process skills within a comprehensive framework of the marketing environment and specialist management disciplines;
the ability to apply team work and technological skills to management decision-making and the development of effective marketing plans and strategies;
the skills, opportunity and encouragement to progress into postgraduate studies and/ or research.

Venue

The course is offered on the Caulfield campus by day or evening classes.

Credit for work done elsewhere

Information about credit for work done else where will be available from either the Department of Business Management or Syme Department of Marketing.

Entry requirements

Applicants are required to meet the individual entry requirements of both the Bachelor of Business (Management) and the Bachelor of Business (Marketing).