Bachelor of Tourism

• Course objectives
• Entry requirements
• Course structure
• Compulsory Bachelor of Business subjects
• Business tourism six-subject sequenceYear 1
• Year 2
• Year 3

Attention has been focused on tourism as an economic activity of global dimensions, contributing immensely to resource development, investment opportunities, employment generation and economic growth. However, it is recognised that the benefits of tourism are not always equitably distributed, and that tourism all too often impacts negatively on host community cultures and biophysical environments.

It is also recognised that tourism is more than an industry. For many people, travel is a major lifestyle element, an activity with the potential to satisfy a range of human needs and to contribute to intercultural understanding and a more harmonious world.

Tourism, therefore, is seen at Monash as a field of study calling on a broad range of disciplines to contribute to an understanding of it as an industry and as a form of human behaviour.

Course objectives

The objectives of the Bachelor of Tourism are to provide students with:

a knowledge of

• the theory of tourism systems,
• the interrelationship between the various elements of the tourism system,
• current business structures and operations,
• the nature of the tourism industry in Australia,
• the relationship between the Australian tourism industry and the international tourism sector,
• the cultural aspects of tourism;

• the role of tourism in Australia,
• the relationship between the Australian tourism industry and the international tourism sector,
• the relationship between business and tourism;

• enable them to work as professionals within the tourism sector,
• through their understanding of the cultural aspects of tourism be able to effectively apply their business skills to effectively solve problems,
• communicate effectively with other professionals and the wider community,
• conduct research within their discipline;

• enthusiasm for their field of study,
• concern for the ethical issues that relate to the greater tourism sector,
• a professional approach to their work.

Entry requirements

Applicants should possess the Victorian Certificate of Education (or equivalent) including a least a grade average of C in English and two units of mathematics at the unit 1 and 2 level. Mature-age applicants may be required to undertake the Special Tertiary Admissions Test.

Course structure

The Bachelor of Tourism requires that students complete major sequences (three years of study) from each of the three following areas:

• a compulsory business/tourism sequence
• a compulsory arts-based tourism sequence (cultural, heritage and environmental subjects)
• an arts/humanities sequence which must include at least two first year subjects in a language.

Compulsory Bachelor of Business subjects

• GBU1001 Introductory accounting A
• GBU1101 Introduction to economics
• GBU1201 Introduction to business law
• GBU1302 Management theory and functions
• GBU1401 Introduction to marketing
• GAS1751 Quantitative methods
• GCO1851Computers in business

Business tourism six-subject sequenceYear 1

• MKT1600 Tourism marketing
• GBU1501 Tourism - social environment

Year 2

• MKT2601 Destination marketing
• GBU2503 Travel services management

Year 3

• MKT3601 Tourism law, planning development and evaluation
• GBU3503 Tourism management processes

Published by Monash University, Clayton, Victoria 3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996