Strategic management
Mr John Rodwell
6 points
* Distance: approximately 12 hours per week
* Second
semester
* Gippsland
* Prerequisite: GBU8001
Objectives This capstone subject aims to provide a unifying framework for the study of strategic management in business organisations. It seeks to integrate strategic and policy level decision making with previously studied disciplines, especially in the areas of management, finance, HRM, and marketing. Contemporary and global case studies allow students to conceptualise and apply strategy theory, processes, and decision making techniques to specific business contexts. It also aims to provide opportunity for students to further enhance their research and communicative competencies.
Synopsis This subject introduces the recognised and recent literature of strategic management to emphasise the importance of strategic management in business organisations. Basic concepts and theories are addressed to cover the areas of strategy and the environment; business and corporate level strategy; strategic quality and change; structure and culture; evaluation and control; leadership and change management; ethics; and global strategies. Strategic management models and tools, both traditional and computerised, are studied and utilised to gather and interpret key organisational and environmental data to propose and justify alternative courses of strategic action.
Assessment Assignment one (report 2500 words): 25%
* Assignment two
(case study 2500 words): 25%
* Assignment three (report 5000 words): 50%
Prescribed texts
Hill C W L and Jones G R Strategic management: An integrated approach 2nd edn, Houghton Mifflin, 1992 (includes cases)
Lewis G and others Cases in Australian strategic management Prentice-Hall, 1992
Thompson A A Jr and others Readings in strategic management 4th edn, Irwin, 1992
Recommended texts
Rowe A J and others Computer models for strategic management Addison-Wesley, 1987
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