Marketing
Mr Siva Muthaly and Mr Manir Zaman
6 points
* Distance: approximately 12 hours per week
* First
semester
* Gippsland
Synopsis As for GBU1401
Assessment Two assignments (each 2000 words): 40%
* Examination (3
hours): 60%
* Students must obtain a satisfactory result in all areas of
assessment.
Prescribed texts
McColl-Kennedy J R and others Marketing: Concepts and strategies 2nd edn, Nelson, 1994
| Published by Monash University, Clayton, Victoria
3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996 |