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GBU2503

Travel services management

Dr Ian Clark

6 points
* Two 1-hour lectures and one 1-hour tutorial per week
* Distance and on-campus
* Gippsland
* First semester
* Prerequisite: Nil

Objectives The primary objective of this subject is to develop understanding of the concept of travel as the major element of the tourism system and as an experience through which individuals seek to meet a range of needs. It aims also to provide students with the knowledge necessary for effective organisation of travel services and operation of tours, and to cultivate appropriate attitudes with respect to customer orientation, cultural distinctions, environmental impacts and community concerns.

Synopsis Travel service industry; travel agency sector; information technology; processing travel arrangements; group business; tour products; tour management; setting a price; distribution channels; promotion; evaluation and feedback.

Assessment Two essays (each 2000 words): 50%
* Examination (3 hours): 50%

Prescribed texts

De Souto M S Group travel operations manual 2nd edn, Merton House, 1992

Harris R and Howard J The Australian travel agency 1994


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Authorised by the Academic Registrar December 1996