Marketing theory and practice
Lecturer to be advised
6 credit points
* First and second semester
* distance education
* Gippsland ùWorkload: approximately 12 hours per week
Objective The subject aims at providing students with understanding of markets, marketing concepts and key issues concerning marketing strategy formulation, and the relationship of these to society. The theoretical framework of the subject will provide a basis for students to link their knowledge with the practices of marketing and to align objectives and resources of an organisation with opportunities found in the marketplace.
Synopsis The subject covers the marketing concepts, the environment of marketing decisions, consumer and organisational markets, marketing mix, role of marketing in the organisation and international marketing.
Assessment Two assignments (2000 words each): 40%
* Examination (3
hours): 60%
* Students must obtain a satisfactory result in all areas of
assessment.
Prescribed texts
Assael H and others Marketing: Principles and strategy Australian edition, Harcourt Brace, 1995
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