Tourism management B
Dr Ian Clark
6 points
* Distance: approximately 12 hours per week
* Second
semester
* Gippsland
* Prerequisite: Graduate Certificate of Business
(Tourism Operations) or equivalent
Synopsis As for GBU3505.
Assessment Assignments (2000 words): 50%
* Examination (3 hours):
50%
Prescribed texts
Heath E and Wall G Marketing tourist destinations: A strategic planning approach Wiley, 1992
Middleton V T C Marketing in travel and tourism Heinemann, 1988
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