International strategic management
6 points
* Second semester
* Clayton
* Prerequisite:
MBA5350
Objectives At the completion of this subject students should have, in an international context, an appreciation of policy formation and development, strategic planning and the evaluation of outcomes against corporate objectives.
Synopsis The subject will integrate theoretical approaches to strategic planning with a practical analysis of the operations of marketing, technology, finance, and the impact of culture in an international perspective. Specific topics to be covered will include the following: the global strategic perspective; strategy implementation - location, entry and ownership patterns; technology transfer and intra-company linkages; production and marketing finance, research and development and human resource management; government relations, social responsibility and conflict resolution.
Assessment Written (5000-word group project or essay): 70%
*
Examination (1.5 hours): 30%
Prescribed texts
Vernon-Wortzel H and Wortzel L H Global strategic management: The essentials Wiley, 1991
| Published by Monash University, Clayton, Victoria
3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996 |