International business operations
Professor Bob Nordlinger
6 points
* One 3-hour session per week
* Second semester
*
Clayton
* Prerequisite: MBA5310
Objectives To develop an understanding of the various operation methods from which companies may choose to conduct business in foreign markets.
Synopsis In this subject the growing diversity of forms of international business operation is examined. The main forms - contractual modes (such as licensing and franchising), exporting and direct investment modes - are analysed within the overall framework of internationalisation theory. As well as a comparative assessment, the different forms are considered for their potential to be combined in different packages as a way of promoting optimal foreign market penetration in the long run. NB: It is suggested that the maximum benefit will be obtained from this subject if it is preceded by MBA6400 and MBA5350.
Assessment Written (assignments throughout the semester): 100%
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