Statistical methods for retailers
Mr Alan McLean
6 points
* Distance
* First semester
* Caulfield
*
Prerequisite: DEE1640
Objectives On completion of this subject students should be able to appraise selected data using quantitative evidence and reasoning; explain the rationale behind the market research process; conduct a survey to investigate an aspect of a retail business and analyse and report the results.
Synopsis Role of market research in retailing; external information sourcing; research design; sampling; research and administration; data analysis and interpretation; sales and market forecasting; presentation of research data and questionnaire design.
Assessment Project (6000 words): 60%
* Report (4000 words): 40%
Prescribed texts
Malhotra N K, Hall J, Shaw M and Crisp M Marketing research: An applied orientation Prentice-Hall, 1996
| Published by Monash University, Clayton, Victoria
3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996 |