Issues in competitive advantage II
Mr Don Bradmore
6 points
* One 4-hour class per week
* First, second semester
*
Caulfield
* Prerequisite: MKT9280
Synopsis The issues in competitive advantage selected for emphasis, and their selective importance, will change with environmental circumstances; in each semester they will reflect present business concerns and best practice.
Objectives The primary aim of this subject is to sensitise students to the need to identify the elements of the business mix from which competitive advantage will be derived. Its secondary aim is to provide an appreciation of a range of current issues in competitive advantage. The particular issues selected for emphasis and their relative importance will change with environmental circumstances; in each semester they will reflect present business concerns and best practice.
Assessment Minor assignment (2500 words): 25%
* Major assignment
(4500 words): 45%
* Examination (2 hours): 30%
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