International marketing
Mr David Watson
6 points
* One 3-hour class per week
* First semester
*
Caulfield
Synopsis This subject examines non-domestic market opportunities and develops appropriate techniques to identify, develop, monitor and manage the international environment.
Assessment Seminar paper (2000 words): 20%
* Major project (3500
words): 35%
* Participation: 10%
* Examination (2 hours): 35%
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