Advanced marketing research analysis
Mr Geoff Alford
6 points
* One 3-hour class per week
* First, second semester
*
Caulfield, in-house
* Prerequisite: MKT9120
Objectives The aim of this subject is to further advance the understanding, knowledge and skills of students beyond that obtained in the core MKT6120 subject, and especially in the technical areas of conducting professional research investigations.
Synopsis Advanced topics in contemporary research issues; the conceptualisation and design of research; theory building; research and information collection methods; sampling; data; analysis; evaluation of significance and relationships to marketing decision-making.
Assessment Presentation (1500 words): 15%
* Research project (5500
words): 55%
* Examination (3 hours): 30%
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