International agribusiness
Dr Lawrie Dooley
6 points
* One 2-hour lecture and one 1-hour tutorial per week
*
Second semester
* Peninsula
* Prerequisite: MKT1120
Objectives On completion of this subject students should understand the economic benefits from the trade in agricultural and food products; be aware of barriers to agricultural trade and efforts to reduce these; apply marketing management principles to the international marketing of food and fibre products.
Synopsis The economic benefits from trade; the role of agriculture as an export industry; barriers to trade in food and fibre products; exchange rates; the financial legal and cultural environment of food and fibre marketing; international marketing management.
Assessment Assignment (3500 words): 35%
* Cases: 15%
*
Examination (3 hours): 50%
Prescribed texts
Hill C W L International business Irwin, 1995
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