Advanced international marketing
Mr David Watson
6 points
* One 3-hour class per week
* Caulfield
*
Prerequisites: MKT1120 and MKT3531
Objectives On completion of this subject students should have an in depth understanding of the specific aspect of international marketing which has been the subject of their research.
Synopsis This is a project-based subject that requires the student to undertake detailed analysis and research on a topic in international marketing which has been approved by the subject leader.
Assessment Assignment (10,000 words): 100%
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