International logistics
Mr G Peter Dapiran
6 points
* One 2-hour lecture and one 1-hour tutorial per week
*
Second semester
* Caulfield, Peninsula
* Prerequisite: MKT1120
Objectives On completion of this subject students should be able to explain the role of strategic logistics in international marketing; explain the advantages and disadvantages of a range of market entry strategies for international markets and the processes involved with these; appraise appropriate export channels of distribution for a range of different products; develop appropriate customer service and transport strategies.
Synopsis An understanding of the strategic and operational roles of logistics in successful international marketing; market entry strategies, international distribution channels, the logistics mix including inventory, transportation, customer service in the international context, management of the export shipment including documentation requirements.
Assessment Syndicate assignment (3000 words): 30%
* Individual
assignments (2000 words): 20%
* Examination and test: 50%
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