Retail management principles
Mr Peter Phillips-Rees
6 points
* One 2-hour lecture and one 1-hour tutorial per week
*
First semester
* Caulfield
Objectives On completion of this subject students should be able to describe the scope and development of retailing, particularly in Australia; demonstrate an understanding of the issues, problems and practices involved in running a retail operation; describe the strategic concepts, principles and techniques necessary to manage a retail enterprise successfully; assess career opportunities in retailing.
Synopsis An overview of retailing from a management perspective. The development of retailing; the Australian retail industry and its environment; merchandising planning, control and distribution; pricing merchandise; selling and sales promotion; store location, layout and presentation.
Assessment Tutorial: 10%
* Minor assignments (2500 words):
25%
* Major assignments (3500 words): 30%
* Examination (2 hours):
35%
Prescribed texts
Berman B and Evans J Retail management 6th edn, Macmillan, 1995
| Published by Monash University, Clayton, Victoria
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