Strategic policy and entrepreneurship
Professor Claudio Romano
6 points
* One 3-hour lecture per week, or equivalent
*
Caulfield
Objectives On successful completion of this subject the student should be able to understand the realities and challenges in the study of entrepreneurship; demonstrate awareness of the problems involved in starting-up and managing new ventures either in existing organisations or in a new enterprise; understand the various management roles involved in strategic orientations regarding new ventures; demonstrate skills in situation analysis and decision making which can be applied in practice to foster enterprise growth.
Synopsis The prime focus is on the nature of entrepreneurship and strategic policies in exploiting new venture opportunities. The subject considers the processes of starting up and developing new ventures in both small and large organisations; examining the role of effective marketing research for new ventures and products; appropriate managerial and marketing strategies; devising business plans and their implementation; financing the venture; and the management of material, human and financial resources in successful enterprises. The case study approach will be used to illustrate the interrelationships in marketing, accounting and management areas in large and small enterprises.
Assessment Written assignment no. 1 (5000 words): 25%
* Class
presentation no. 1: 15%
* Assignment no. 2, business plan (40 pages): 40%
* Class presentation no.2 (60 minutes): 20%
Prescribed texts
Holt D H Entrepreneurship: New venture creation Prentice-Hall, 1992
Sexton D L and Bowman-Upton N B Entrepreneurship: Creativity and growth Macmillan, 1991
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