International business
Mr Max Coulthard
6 points
* One 2-hour lecture and one 1-hour tutorial per week
*
Caulfield, Peninsula
* Prerequisite: MGM1300
Objectives On completion of this subject students should be able to identify the impact of the international environment on an organisation; demonstrate an understanding of the managerial implication of different forms of foreign operations; analyse and evaluate the effectiveness of an international business operation.
Synopsis The international environment; forms of operations available to the internationalising organisation; the impact of the multinational enterprise; international strategic planning; plus international marketing and management issues.
Assessment Written individual assignment: (2000 words) 30%
* Written
group assignment: (4000 words) 30%
* Examination: (2 hours) 40%
Prescribed texts
Daniels J D and Radebaugh L H International business 7th Edn, Addison-Wesley, 1995
| Published by Monash University, Clayton, Victoria
3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996 |