Ethics, privacy and legislation in direct marketing
Professor Greg Tucker and Mr Brendan Sweeney
6 points
* One 6-day week module plus two x 1.5 days
* Second
semester
* Peninsula (week module) and Caulfield (2 x 1.5 days)
Objectives On completion of this subject students should be able to understand the law and regulations affecting direct marketing; appreciate privacy concerns in the light of current and potential legislation; assess corporate practice relevant to ethics, privacy and the law; suggest appropriate corrective action; identify strategies relevant to direct marketing compatible with law and ethics.
Synopsis Topics include law and regulations relevant to contract, delivery, advertising and credit and distribution; privacy law and ethics; ethics; self-regulation; corporate compliance; law ethics and privacy relating to information exchange.
Assessment Journal (research and recommendation) (3000 words): 30%
*
Problem competition (3000 words plus oral presentation): 40%
* Examination
(2 hours): 30%
Prescribed texts
Boanright J R Ethics and conduct of business Prentice-Hall, 1993
Duns J and Davison M J Trade practices and consumer protection cases and materials Butterworths, 1994
Tucker G Information privacy law in Australia Longman Cheshire, 1992
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