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DEK9110

Theory and process of buyer behaviour

Lecturer to be advised

6 points
* 12 hours
* Second semester
* Distance Education
* Caulfield

Synopsis As for MKT9110.

Assessment Seminar paper (1500 words): 15%
* Individual and group assignments (3500 words): 35%
* Class test: 10%
* Examination (2 hours): 10%


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