Retail promotion
Mr Peter Phillips-Rees
6 points
* Distance
* First semester
* Prerequisite:
MKT1120
Synopsis As for MKT3331.
Assessment Written (6000 words): 60%
* Examination (2 hours): 40%
Prescribed texts
Belch G E and Belch A B Introduction to advertising and promotion 2nd edition, Irwin, 1993
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