Policies, audiences, futures
Neil Hanley
6 points * 3 hours per week * Second semester * Berwick
Objectives On successful completion of the subject students should be able to articulate the factors entailed in policy formation; implementation and assessment and the range of media activities in which a policy focus is appropriate; the range of approaches to audiences and to audience research; the basic elements of research design; the social, political and economic issues integral to communication technology developments and the available frameworks for conceptualising this.
Synopsis This subject builds on students' knowledge of existing communications technologies by focussing on present and past media policies, approaches to media audiences and future developments in mass communications. In particular it will work to establish what is involved in policy formation, implementation and assessment, and the range of media activities to which a `policy' focus may be appropriate; to understand past and current debates over audiences and their conception; and to develop ways of describing and analysing technological developments and be able to consider their likely social, political and economic consequences.
Assessment Essay one (2500 words): 50% * Essay two (2500 words): 50%
| Published by Monash University, Clayton, Victoria
3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996 |