Public relations and mass communications technologies
Neil Hanley
6 points * 4 hours per week * First semester * Berwick
Objectives On successful completion of this subject students should be able to demonstrate an understanding of the nature and scope of public relations within Australia and more globally, nature and functions of mass communications technologies and the range of their applications to the practice of public relations, and nature and practice of desktop publishing and electronic communications; demonstrate skills in communication and application of information technologies, and organisation and resource gathering and planning.
Synopsis The subject introduces students to the subject of public relations in terms of both theory and practice. It places public relations and the development of mass communications technologies within historical, economic, social, ethical and legal contexts. Students are encouraged to develop a flexible, adaptable and creative approach to the roles and functions of public relations and mass communications technologies in an information age of rapid social change. While the focus of the subject is on the Australian context, there is reference to international issues and applications.
Assessment Short essay (1000 words): 20% * Hypothetical (1500 words): 30% * Folio project (2500 words): 50%
Prescribed texts
Mathews I How to use the media in Australia Penguin, 1991
Tymson C and Sherman B The Australian public relations manual Millenium, 1990
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