Mass communications is an interdisciplinary major which responds to a need and demand for graduates who are knowledgeable about mass communications and who can apply that knowledge to a range of vocational and academic areas. It is designed to service a variety of career paths, including journalism, education, educational media systems, public relations, organisational management, as well as leading to postgraduate study.
The range of subjects offered is designed to equip students with specialised but flexible skills in describing and analysing the organisation, and the processes, diverse uses and effects of `traditional' and `new' mass communications technologies (print, electronic and film). Students develop an understanding of the practical operation of these media as well as the social and cultural dimensions of mass communications, considering the audiences, producers and policy-makers involved. Students also develop skills in utilising language, image and media delivery systems to communicate effectively.
The communications sequence will comprise the following six subjects:
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