Monash University Arts Undergraduate Handbook, 1997 - Advertising sequence

Advertising sequence

The objectives of the advertising sequence are to provide students with a knowledge of:

the theory and practice of advertising;
the origins of advertising and its roles today and in the future;

and the skills to

work at an entry level in copywriting, account service, media planning and account planning;
work productively with experienced professionals in advertising.

The advertising specialisation will comprise the following sequence of subjects:

GBU1401 Introduction to marketing
MKT1211 Advertising principles and practice
MKT2221 Advertising copywriting
MKT2231 Media strategy
MKT3621 Advertising management
MKT3671 Advertising campaigns

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Published by Monash University, Clayton, Victoria 3168
Copyright © Monash University 1996 - All Rights Reserved - Caution
Authorised by the Academic Registrar December 1996