Objectives

The objectives of the Bachelor of Arts (Communication) are:

1 To provide students with

• the theory, practice technology and processes of mass communication;
• quantitative and qualitative research techniques;
• an area of professional specialisation which may include journalism, marketing, management, community studies, writing, business computing, or tourism;
• an area of humanities and social sciences which may include English, Australian studies, gender studies, history, LOTE, politics and sociology.

• the role of mass communications in society;
• the application of mass communications theory in the corporate sector;
• the role of modern technologies in the application of mass communication theory;
• the role of the media;
• the economics and politics of communications.

• enable them to work as professionals in an area of specialisation;
• bring together their multidisciplinary knowledge in order to provide solutions to real-world problems;
• communicate effectively with other professionals and the wider community;
• enable them to conduct basic research pertinent to the discipline within which they are working.

Published by Monash University, Clayton, Victoria 3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996