Policies, audiences, futures
Cathy Greenfield
8 points
* 3 hours per week
* First semester
* Distance
*
Prerequisites: GSC2411 or equivalent, or permission
Objectives On successful completion of the subject students should be able to articulate the factors entailed in policy formation; implementation and assessment and the range of media activities in which a policy focus is appropriate; the range of approaches to audiences and to audience research; the basic elements of research design; the social, political and economic issues integral to communication technology developments and the available frameworks for conceptualising this.
Synopsis The subject builds on students' knowledge of existing communication technologies by focusing on present and past media policies, approaches to media audiences and future developments in mass communications. In particular it will work (1) to establish what is involved in policy formation, implementation and assessment, and the range of media activities to which a `policy' focus may be appropriate; (2) to understand past and current debates over audiences and their conception; and (3) to develop ways of describing and analysing technological developments and to consider their likely social, political and economic consequences.
Assessment internal students Essay one (2500 words): 40%
* Essay two
(3000 words): 50%
* Oral communication contribution: 10%
Assessment distance education students Essay one (2500 words): 40%
*
Essay two (3000 words): 50%
* Journal work: 10%
Prescribed texts
Cunningham S Framing culture: Criticism and policy in Australia Allen and Unwin, 1992
Craik J, Moran A and James B J (eds) Public voices, private interests Allen and Unwin, 1995
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