Specialisation sequences
Journalism
The four-subject sequence will comprise:
- GSC2901 Journalism theory and practice A
- GSC2902 Journalism theory and practice B
- GSC3901 Comparative journalism
- GSC3402 Policies, audiences, futures
Business computing
Students will complete the following six subjects:
- GCO1815 Computers in business
- GCO2851 Programming for business applications
- GCO2852 Business systems
- GCO2813 Information systems 2
- GCO3831 Database management systems
- GCO3816 Information systems 3
Marketing
To complete the sequence in marketing, a student would be required to
satisfy the examiners in the following five subjects:
- GBU1401 Introduction to marketing
- GBU1402 Consumer behaviour
- GBU2404 Market research methods
- GBU3410 International marketing
- GBU3405 Marketing strategy
plus one of the following subjects:
- GBU2405 Promotion management
- GBU3406 Research project in marketing
- GBU3408 Sales management
- GBU3409 Export management
Management
Two vocational streams are available. One is the business strategy
stream and the other is the employment relations stream. To complete the
sequence a student is required to satisfy the examiners in six of the following
subjects:
Compulsory subjects
- GBU1302 Management theory and functions
- GBU2304 Organisational behaviour
Strategic management stream (the
following four subjects)
- GBU3308 Organisational change and development
- GBU2305 Management methods and decision making
- GBU3313 Strategic management
- GBU3319 Management processes and systems
Employment relations stream
(the two compulsory subjects plus any four of the following subjects satisfying
appropriate prerequisites)
- GBU3309 Industrial relations
- GBU3312 Human resource management
- GBU3314 Training and development
- GBU3316 Employment relations policy and practice
- GBU3317 Strategic human resource management
- GBU3318 Contemporary issues in employment relations
Tourism
management
The sequence in tourism management commences with a broad overview of
the industry and progresses to a more detailed examination of tourism business
operations management. The advanced level subjects are concerned with
destination management and project development. Graduates with a sequence in
tourism management will be well prepared to enter a management career path in
public or private tourism-related activities, or for successful operations of
their own tourism business.
The sequence in tourism management comprises six compulsory subjects as follows:
- GBU1501 Tourism - social environment
- GBU1502 Tourism - policy and regulations
- GBU2503 Travel services management
- GBU2504 Hospitality services management
- GBU3505 Tourism management processes
- GBU3506 Tourism management project
Writing
Students will complete two of the following:
- GSC1401 Introduction to culture and English
- GSC2406 Women's writing
- GSC2405 Contemporary fiction
plus the following:
- GSC3421 Writing 1: techniques
- GSC3422 Writing 2: portfolio
Handbook Contents
| Faculty Handbooks
| Monash University
| Published by Monash University, Clayton, Victoria
3168
Copyright © Monash University 1996 - All Rights Reserved -
Caution
Authorised by the Academic Registrar December 1996
|