Image and appearance: advertising, popular culture and the construction of values
Joanne Finkelstein
8 points
* 2 hours per week
* Second semester
* Clayton
*
Objectives Upon completion of this subject students should be able to evaluate theories of cultural transmission; understand the role of the mass media, popular entertainments, and critical discourses in the production of social values; and evaluate the essential concepts and critical debates related to representation.
Synopsis This subject examines the character of everyday life in terms of the rupturing which has taken place in the postmodern era. The taken-for-granted values which are conveyed through popular tastes and cultural practices will be assessed as influences on our understanding of daily life. How we view television, shopping, advertising, fashions, and spectacular entertainments will also be examined for the prevailing viewpoints they tacitly convey.
Assessment second year Essay (3000 words): 50%
* Examination (2
hours): 40%
* Seminar paper (1000 words): 10%
Assessment third year Essay (3000 words): 50%
* Examination (2
hours): 40%
* Seminar paper (1000 words): 10%
* Third-year students
will be required to read more extensively for their assessable work and write a
less descriptive, more theoretically informed final essay than second-year
students.
Recommended texts
Craven I (ed.) Australian popular culture Cambridge
Gottdiener M Postmodern semiotics Blackwell
Harvey D The condition of postmodernity Blackwell, 1989
Silverstone R Reading ads socially Routledge
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