Applied industry research techniques
Jeff Jarvis and Phil Harman
8 or 12 points
* One 2-hour seminar per week
* Second semester
*
Clayton
Objectives Students who successfully complete this subject will have an understanding of tourism data sources and a broad overview of primary research techniques.
Synopsis This subject considers the role that research plays within the tourism industry. The subject begins by reviewing the existing base of secondary information, including publications such as The International Visitor Survey and the Domestic Tourism Monitor, highlighting how they can be used within the industry. The subject then outlines the methodology utilised in designing both quantitative and qualitative studies and how the results can be interpreted both statistically and graphically. Students are encouraged to work with a client from the tourism industry to produce a research report.
Assessment (8 points) Research proposal (100 words): 15%
*
Analytical assignment (1000 words): 15%
* Research report (4000 words):
60%
* Class participation: 10%
Assessment (12 points) Research proposal (100 words): 15%
*
Analytical assignment (1000 words): 15%
* Research report (7000 words):
60%
* Class participation: 10%
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